Identity Design for Small Business

For the local flower shop's identity design, I focused on creating a brand that feels both fresh and approachable, reflecting the beauty and diversity of nature. The logo combines organic elements, such as soft floral lines, with modern typography to strike a balance between elegance and warmth. The color palette draws inspiration from natural blooms—gentle pastels paired with vibrant greens—to evoke feelings of tranquility and vitality. Overall, the design captures the essence of the shop as a welcoming, community-centered space, where every arrangement is a work of art, crafted with care and creativity.