Rebrand Design
For my rebrand project, I aimed to refresh the company Uber's visual identity while staying true to its core values of accessibility, reliability, and innovation. By refining the logo, color palette, and typography, I created a more modern, streamlined aesthetic that resonated with both riders and drivers. I focused on enhancing the brand’s digital presence with clear, intuitive design elements, ensuring that the experience felt seamless and engaging across all touchpoints. The rebrand captures Uber’s dynamic spirit, reinforcing its position as a forward-thinking leader in the transportation industry while prioritizing simplicity and user-friendliness.
